Maserati

GMUNK had an opportunity here to define what the future of Maserati will look like, building upon over 100 years of history to give voice to a new generation of Maserati drivers. We are seeing the car becoming supercharged with the combined energy of the past and the future, from the clever perspective illusions, to the light sweeping over the car, the electric spark elements leading us through, and the vivid gradients and color scheme. The design language is a hybrid mixtape of elements that fuse together, incubating the new Ghibli Hybrid into its evolved form.
GMUNK

Maserati

Ghibli