jabu
Shot on 16mm in New York, Alice Phoebe Lou’s “Mindreader” opens a three-part visual series exploring love in motion and memory.
With ‘MAX IT,’ Orange rolls out a super-app through an inclusive campaign rooted in the belief that the smartphone is the gateway to modern digital living.
What do Leo Prinsloo, Digital Vibes and the Tembisa 10 have in common? Nando’s. In her brave, smart, and hilarious Nando’s campaign inspired by true events – Jabu takes aim at scam culture and fake news in ‘Scamandla’.
Jabu Nadia Newman is a genre-defying director born in Cape Town and now based in New York who takes inspiration from traditional forms of African storytelling to create contemporary, colorful, comedic and visually impactful films exploring ideas around sexuality, gender, race, class and politics.
Jabu Nadia Newman is a genre-defying director born in Cape Town and now based in New York who takes inspiration from traditional forms of African storytelling to create contemporary, colorful, comedic and visually impactful films exploring ideas around sexuality, gender, race, class and politics.
Newman’s honest narratives encourage the characters in her films to be active participants in the storytelling, to tell their own stories, in their own way. She is inspired to bring her conscious aesthetic to commercial filmmaking, championing equal representation both in front of and behind the camera.
In her ‘Untamed’ campaign for Lone River Ranch Water ft. country music star Miranda Lambert – Modernity and Tradition find harmony on screen whilst following the theme of exploration, adventure, and individualism commonly associated with the traditional Wild West.
A rallying symbol for Gen Z. On the occasion of the re-launch of Adidas’ iconic Forum model, Jabu imagined an impactful 3 part episodic campaign to honor the legendary shoe.
With all the edginess of a classic heist film – Moonchild Sanelly and her gang of accomplices run wild and cause egg-related havoc all over town in Jabu Nadia Newman’s narrative music video for the South African artist and dancer’s highly infectious track ‘Scrambled Eggs’.
An Afrofuturist cipher reframing black cultures through poetry, movement and dance – The Dream The Refused Me is a film split across four aesthetically distinct chapters that ties together myths, attitudes, and rituals from across Africa.